问界M8：竞品既有新势力也有BBA，增程六座最好卖

Market Performance - The current month has seen poor customer traffic, with an estimated daily footfall of 5-6 groups, of which 30% are specifically inquiring about the Aito M8 [1] - The decline in store visits compared to the previous two months is attributed to two main factors: the lack of effective policy implementation leading to severe wait-and-see sentiment, and adverse weather conditions affecting outdoor activities [1] Sales Insights - The most popular variant of the M8 is the six-seat extended range version, with 70% of customers choosing this configuration, while the five-seat pure electric Max+ version remains the least popular due to concerns over space and battery range [3] - The current promotional policy for the M8 includes an 8,000 yuan limited-time selection benefit, alongside other incentives such as 10,000 charging points and a 20,000 yuan discount on advanced driving assistance systems [5] Customer Demographics - The customer profile for the M8 is younger and more family-oriented compared to the M9, primarily consisting of individuals aged 30-50, with a higher proportion of female users [7] - A notable customer case involved a 40-year-old female small business owner who preferred the M8 for its advanced driving assistance capabilities, highlighting the importance of aesthetics in her decision-making process [9] Competitive Landscape - Customers often compare the M8 with competitors such as NIO ES8, Li Auto L9, and others, with a significant number of customers favoring the M8 for its spaciousness and aesthetics over the NIO ES8 [11] - A customer with a budget of around 400,000 yuan initially considered the Audi A3 but ultimately chose the Mercedes-Benz GLC due to concerns about the maturity of electric vehicle technology [13] Customer Feedback - Common complaints from customers include the small trunk space in the six-seat version and lower winter electric range, although many still prefer the six-seat option despite these issues [17] - Customers who selected the black曜套件 for the M8 expressed high satisfaction with its appearance and driving experience, noting that the M8 offers a better driving feel compared to the M9 [17]