从“猎奇”到“信赖”：折叠屏手机用户发展洞察报告

Core Insights - The global foldable smartphone market is experiencing continuous growth, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1] - China has emerged as the main growth engine for the global foldable smartphone market, with Huawei maintaining a significant market share [1][18] - User willingness to purchase foldable smartphones is increasing, with higher expectations for product functionality and experience [1] Market Overview - The global smartphone market has transitioned into a saturated phase since 2017, with annual shipment volumes declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - The foldable smartphone segment is seen as a strategic direction to overcome market growth bottlenecks, with expected high growth in shipments from 2022 to 2024 [5] Competitive Landscape - The foldable smartphone industry chain includes upstream raw material supply, midstream design and manufacturing, and downstream sales [7] - Chinese manufacturers, led by Huawei and Samsung, are driving the industry forward through strong technological capabilities and market influence [7][8] User Behavior and Preferences - The user demographic for foldable smartphones shows a preference among high-education individuals, with over 75% of users holding a bachelor's degree or higher [20] - The majority of users spend between 5,000 to 9,000 yuan on foldable smartphones, with Huawei being the most popular brand, accounting for 62.3% of usage [22] - Key reasons for purchasing foldable smartphones include a stronger sense of technology and innovation, with 44.7% of users citing this as a primary factor [24] Brand Recognition and Perception - Huawei leads in brand recognition across various metrics, significantly ahead of competitors like Samsung, Xiaomi, and OPPO [26] - In terms of brand image, Huawei excels in high-end perception, business appeal, and innovation, reinforcing its leadership in the foldable smartphone sector [28] User Satisfaction and Future Intentions - User satisfaction is highest for Huawei, indicating strong brand loyalty, followed by Xiaomi and Samsung [30] - Over 90% of consumers are considering purchasing a foldable smartphone for their next device, with a focus on reliability and battery life [41] Market Transition - The foldable smartphone market is transitioning from a niche segment to mainstream practicality, driven by hardware maturity and software ecosystem improvements [43] - The hardware is evolving from merely functional to providing a comprehensive user experience, with innovations in hinge and screen technology [45] - Consumers are shifting from "novelty" to "regular use," with 95.5% expressing willingness to switch to foldable smartphones in the future [47]