所有生意,新客都是最重要的指标
创业家·2026-02-05 10:21

Core Insights - The article emphasizes the importance of acquiring new customers as the most critical metric for any business, suggesting that as long as the product and channel remain unchanged, the repurchase rate of existing customers will not vary significantly [1] Group 1: Customer Acquisition Strategies - The article highlights a specific strategy used by a store manager at a children's retail chain, which involved aiming to acquire 100 new customers daily through various methods such as engaging with vaccination sites, obstetric hospitals, and community events [1] - It suggests that businesses should categorize new customers and match them with appropriate data products and operational personnel to enhance customer acquisition efforts [1] Group 2: Data-Driven Decision Making - The article advocates for a granular data observation approach to identify problems and opportunities, which should be communicated to frontline operational staff [1] - It stresses the importance of understanding the entire industry chain to uncover entrepreneurial insights and improve profitability at each stage [1]