【百胜中国（9987.HK）】25Q4业绩超预期，26年同店收入及利润率预计继续改善——25Q4业绩点评（陈彦彤/汪航宇/聂博雅）

Core Viewpoint - The company reported a revenue of $2.823 billion in Q4 2025, representing a year-on-year increase of 9% (or 7% excluding foreign exchange effects) and an operating profit of $187 million, up 25% (or 23% excluding foreign exchange effects) [4]. Group 1: Store Performance and Expansion - In Q4 2025, system sales increased by 7% year-on-year, with KFC and Pizza Hut growing by 8% and 6% respectively. Same-store sales rose by 3%, with KFC and Pizza Hut achieving 3% and 1% growth respectively [5]. - KFC's same-store transaction volume and average ticket price increased by 3% and remained stable, respectively, while Pizza Hut's same-store transaction volume grew by 13% but average ticket price declined by 11% [5]. - The company opened 587 new stores in Q4 2025, with a total of 18,101 restaurants at the end of the period (KFC: 12,997; Pizza Hut: 4,168) [5]. - The company plans to exceed 20,000 stores by 2026, with over 1,900 new stores, accelerating the pace of expansion compared to 2025 [5]. Group 2: Operational Efficiency and Profitability - In Q4 2025, the restaurant profit margin improved to 13.0%, an increase of 0.7 percentage points year-on-year, driven by supply chain efficiency and favorable raw material prices [6]. - Core operating profit reached $185 million, up 23% year-on-year, benefiting from operational efficiency improvements and sales leverage [6]. - The company's net profit for Q4 2025 was $140 million, a 24% increase year-on-year, with a 14% increase when excluding the impact of investments in Meituan [6]. Group 3: New Business Developments - The company made significant progress in new business initiatives, including the expansion of KFC's coffee brand to 2,200 stores, contributing mid-single-digit sales growth [7]. - KPRO, focusing on healthy light meals, added over 200 stores, surpassing 200 locations and driving double-digit sales growth for KFC [7]. - The WOW concept for Pizza Hut expanded into over 100 new cities, enhancing brand penetration in lower-tier markets [7]. - The "Twin Star" stores, featuring KFC and Pizza Hut side by side, opened approximately 40 pairs in 2025, with plans for accelerated expansion in 2026 [7]. Group 4: Product Innovation and Sales Growth - KFC introduced new products like spicy original chicken and crispy chicken wings, contributing high single-digit sales growth from core and derivative products [8]. - Pizza Hut sold over 200 million pizzas in 2025, with the new handmade thin-crust pizza gaining popularity among young consumers, accounting for one-third of total sales [8]. - Pizza Hut launched a new hamburger product made from freshly baked bread, targeting the single-serve market, resulting in high double-digit growth in single-serve sales [8].