打造数字文化消费新引擎

Core Viewpoint - The article emphasizes the rapid growth of digital cultural consumption in China, driven by technological innovations such as the internet, AI, and virtual reality, which cater to the changing consumption preferences of the younger generation [2][4]. Group 1: Digital Cultural Consumption Growth - China is transitioning from a middle-income to a high-income country, a phase that typically accelerates cultural industry development, with digital cultural consumption expected to reach 6.67 trillion yuan in 2024, growing at 12.4% [4]. - Per capita cultural and entertainment spending among Chinese residents reached 955 yuan, a 67.8% increase since 2020, reflecting a shift from material to service-oriented consumption [4]. - The digital cultural industry is experiencing robust growth, with significant contributions from successful cultural products like games and films, which have gained global recognition [4][5]. Group 2: Factors Driving Digital Cultural Consumption - International experience suggests that cultural consumption becomes a major economic growth driver when per capita GDP exceeds $10,000, aligning with China's current economic trajectory [7]. - The Chinese government has provided policy guidance to stimulate digital cultural consumption through cultural innovation and the development of new cultural business models [7]. - The emergence of evergreen cultural products and cross-industry adaptations has expanded the digital cultural consumption ecosystem, with the IP adaptation market significantly outpacing the reading market [8]. Group 3: Technological Integration in Cultural Consumption - The integration of technologies like AI and virtual reality is revolutionizing cultural creation and consumption, lowering barriers for public participation in content creation [9]. - The gaming industry has become a primary source of cultural IP, with significant market potential, as evidenced by the projected 2025 domestic game market size being six times that of the film box office [9]. - Young consumers are increasingly engaging in interactive and participatory cultural experiences, transforming content consumption into a means of identity expression and emotional connection [9]. Group 4: Recommendations for Enhancing Digital Cultural Consumption - To boost digital cultural consumption, there is a need to enhance the supply of quality content and establish digital cultural creation and production bases [11]. - Utilizing new technologies to improve consumer experiences and developing immersive cultural scenes from static resources can attract a broader audience [11][12]. - Creating integrated online and offline consumption scenarios around popular cultural IPs can foster new business models and enhance consumer engagement [12].