虎嗅APP·2026-02-07 10:10Core Viewpoint - The article discusses the impact of AI development on e-commerce platforms, particularly focusing on the competitive dynamics between companies like Amazon, Alibaba, and Pinduoduo, emphasizing the importance of consumer trust and value delivery in the retail sector [6][29]. Group 1: AI and E-commerce Dynamics - The daily token consumption in China is projected to increase from 100 billion at the beginning of 2024 to 40 trillion by September 2025, representing a growth of over 400 times [7]. - Major US tech companies are significantly increasing their capital expenditures for AI infrastructure, with Google estimating its 2026 CapEx to be between $175 billion and $185 billion, nearly double its 2025 spending [8]. - Amazon's projected capital expenditure for 2026 is $200 billion, primarily focused on AWS AI infrastructure, while Microsoft anticipates around $150 billion in spending [9]. Group 2: Competitive Analysis of E-commerce Platforms - Amazon's 2025 GMV is estimated at approximately $700 billion, with AI assistant Rufus contributing $12 billion in annual transaction volume, accounting for 1.67% of total GMV [11][12]. - The article critiques the effectiveness of AI assistants in enhancing user experience, suggesting that they often serve as high-level customer service rather than providing significant incremental value [17]. - Pinduoduo's business model emphasizes "lowest price" as a prerequisite for advertising, contrasting with Amazon and Alibaba, which rely on advertising revenue from brand merchants [20][21]. Group 3: Consumer Trust and Value Proposition - The article argues that platforms like Costco succeed because they prioritize consumer trust and value, contrasting with Amazon and Alibaba, which may not always align with consumer needs [22]. - The effectiveness of AI shopping assistants is questioned, particularly in their ability to deliver on consumer expectations for price and quality, with the assertion that they cannot change the underlying business models of platforms like Alibaba [22][23]. - The article concludes that the future of AI in e-commerce will likely favor companies that can maintain consumer trust and deliver genuine value, with Apple and WeChat identified as potential leaders in this space due to their business models [27][28].