Juewei Food (SH:603517) 凤凰网财经·2026-02-07 10:57Core Viewpoint - The article highlights that 2025 marks a critical turning point for the Chinese marinated food industry, with leading companies like Juewei Foods facing significant challenges, including their first annual loss since going public, indicating a shift from rapid growth to a competitive market focused on existing resources [4][9]. Group 1: Performance of Listed Companies - Juewei Foods has reported a significant decline in performance, with a net reduction of over 4,000 stores from 14,969 in mid-2024 to approximately 10,713 by January 2026, reflecting a substantial contraction [5][6]. - Other leading companies like Zhou Hei Ya and Huang Shang Huang are also closing stores, but they are doing so strategically to optimize operations and improve efficiency, with Zhou Hei Ya closing nearly 600 stores in the first half of 2025 [8][9]. - Huang Shang Huang is projected to achieve a net profit of 70 million to 90 million yuan in 2025, representing a year-on-year increase of 73.57% to 123.16%, attributed to diversifying its product offerings [8]. Group 2: Market Trends and Challenges - The marinated food market is expected to grow only slightly, with a projected market size of 1,620 billion yuan in 2025, reflecting a growth rate of less than 3%, a significant drop from previous years [4][9]. - The industry is experiencing increased competition from pre-packaged meat snacks and other food categories, which are capturing market share from traditional marinated food chains like Juewei [4][12]. - The lack of product innovation and high prices are major factors contributing to declining sales, with Juewei's products being perceived as expensive compared to community marinated food shops [11][12]. Group 3: Strategic Responses and Future Directions - Companies are responding to market pressures by introducing lower-priced meal packages to attract consumers, with Juewei offering options like a 28 yuan meal set [11]. - The industry is urged to consider international expansion and tap into underdeveloped markets in lower-tier cities, as there remains significant potential for consumer growth [13]. - There is a growing trend towards diversification in product offerings to meet the varied demands of consumers, including targeting specific demographics and occasions [13].