暴涨30倍，餐饮人在用「自提」闷声发财？

Core Viewpoint - The article discusses the emerging trend of "self-pickup" in the restaurant industry, highlighting its potential as a new growth opportunity that has been underestimated until now [3][10]. Group 1: Consumer Behavior - The "online ordering and in-store pickup" model is becoming a habitual choice for office workers and young consumers, offering benefits such as cost savings, time efficiency, and better food quality [8][12]. - Many young consumers are not only motivated by saving delivery fees but also by the ability to control pickup times and ensure food quality [12][18]. Group 2: Business Opportunities - Some community stores have reported sales increases of up to 10 times, and certain specialty snacks have seen monthly self-pickup orders double, indicating a significant opportunity for businesses [9][40]. - Self-pickup is evolving from a supplementary option to a key strategy for businesses to address growth anxieties and enhance revenue [12][19]. Group 3: Challenges and Solutions - Despite the potential, self-pickup features are often underutilized, with many platforms focusing primarily on delivery and lacking dedicated resources for self-pickup [21][22]. - Some businesses have recognized the need for a new channel that optimizes costs and enhances brand visibility, leading to a shift towards self-pickup functionalities [16][17]. Group 4: Case Studies - A store manager reported that after integrating self-pickup, daily sales surged from over 1,000 yuan to 10,000 yuan, with online orders increasing from around 100 to 800 per month [31][40]. - Another restaurant saw self-pickup orders grow from 20 to over 200 daily, with a significant increase in customer repeat purchases [36][40]. Group 5: Future Implications - The self-pickup model is not just a new channel but a means to foster deeper connections between brands and customers, enhancing trust and loyalty [52][55]. - As self-pickup becomes a habit for more consumers, it could lead to a more integrated local service network, benefiting both platforms and businesses [55][56].