热血渐凉：被耗尽的小米SU7 Ultra

Core Viewpoint - The article discusses the challenges faced by Xiaomi's high-end electric vehicle, the SU7 Ultra, including a significant drop in sales and customer dissatisfaction due to service issues and product controversies [5][6][14]. Group 1: Sales Performance - The Xiaomi SU7 Ultra was launched with high expectations, aiming for annual sales of 10,000 units, and achieved over 14,000 units sold within the first few months, surpassing the sales of the Porsche Panamera [4][5]. - However, starting from September 2025, monthly sales plummeted from over 3,000 units to just 45 units by December 2025 [6][15]. Group 2: Customer Experience and Service Issues - Customers of the SU7 Ultra, primarily young and affluent individuals, value emotional engagement and personalized service, which Xiaomi reportedly failed to provide, leading to dissatisfaction [9][14]. - The promotional gifts offered to SU7 Ultra owners were perceived as less thoughtful compared to those from luxury brands, which further impacted customer sentiment [9][14]. Group 3: Product Controversies - The "power lock" incident, where maximum horsepower was restricted until customers completed a specific track test, was poorly communicated and negatively affected customer experience [14][15]. - Additional controversies, such as issues with the carbon fiber hood and safety concerns regarding the electronic door locks, contributed to a decline in the vehicle's reputation [14][15]. Group 4: Future Prospects - Despite the challenges, Xiaomi continues to promote the SU7 Ultra, including its entry into a prestigious racing video game, indicating that the company still sees value in the model for showcasing its technological capabilities [16][18]. - However, the likelihood of the SU7 Ultra regaining its previous sales momentum appears low, as the sales team may lack the expertise to effectively communicate the vehicle's technical details [18].