中国科技产品在米兰冬奥批量出圈

Core Viewpoint - The 2026 Winter Olympics in Milan is showcasing the increasing influence of Chinese technology and brands, positioning it as a "golden window" for Chinese manufacturing to demonstrate its technological prowess on a global stage [3]. Group 1: Chinese Technology Empowering the Olympics - Chinese companies like TCL are enhancing the Winter Olympics experience through technology, with TCL providing various products and technical support across venues [6][7]. - TCL's "Olympic Screen Universe" initiative includes the deployment of hundreds of large-screen TVs and digital signage to improve broadcasting and audience engagement [7]. - The integration of AI technology, such as Alibaba's AI model, is making this Winter Olympics the "smartest" in history, improving operational efficiency for participating countries [8][9]. Group 2: Marketing and Sponsorship by Chinese Brands - TCL has signed prominent athletes like Gu Ailing as global brand ambassadors, leveraging the Olympics to enhance its market presence [11]. - Following the success of the Beijing Winter Olympics, brands like Changhong are increasing their involvement in winter sports, partnering with international events to boost brand visibility [12]. - Various Chinese apparel brands are gaining international exposure through their sponsorship of national teams at the Winter Olympics, showcasing the potential of Chinese brands in global markets [13]. Group 3: Athlete Endorsements and Brand Strategy - Sports stars are becoming popular choices for brand endorsements, with athletes like Gu Ailing and Su Yiming representing multiple brands, enhancing their marketability [14]. - The article emphasizes the need for Chinese brands to enhance creativity in their marketing strategies, particularly in leveraging the personal stories of athletes for deeper engagement [14].