全新深蓝S07：看中这车的都是年轻人，竞品有一半是比亚迪

Core Viewpoint - The article discusses the current market situation for the 2026 model of the S07, highlighting challenges in the new energy vehicle sector and detailing customer preferences and sales dynamics. Group 1: Market Situation - The new year has started with a cold market for new energy vehicles, with many dealers expressing frustration over low sales and customer traffic [2][3] - The dealership experiences about 4-5 customer groups on weekdays and slightly more on weekends, with 15%-20% of visitors interested in the S07 [3] Group 2: Product Features and Pricing - The 2026 S07 comes in eight configurations, but only three are popular: 230 Ultra, 300 Ultra, and 550 Ultra, with the 230 Ultra priced at ¥166,900 [4] - Significant upgrades from the previous model include standard Huawei smart driving, improved chip and memory specifications, and enhanced audio systems [4][5] - The most challenging model to sell is the pure electric 630 series, primarily due to intense competition in the ¥174,900 price range [7] Group 3: Customer Demographics - The primary customer demographic for the S07 is young individuals aged 20-35, many of whom are early in their careers [10] - Customers often compare the S07 with competitors like BYD and Leap Motor, with a notable preference for BYD due to its sales reputation [17][18] Group 4: Customer Feedback and Concerns - Common customer complaints include the rapid changes in policies affecting the automotive market and the maintenance costs associated with the vehicle [25] - The first maintenance is required within 180 days or 5,000 km, with subsequent maintenance annually or every 10,000 km, costing around ¥400 for oil changes [25]