正浩、OPPO前高管创业AI智能运动手表，天使轮估值1亿美金｜早起看早期

Core Viewpoint - The article discusses the recent angel round financing of the AI smart sports wearable brand "MossCode," which has raised several tens of millions of yuan and is valued at $100 million. The funding will be used to expand the R&D team and ensure stable mass production of products, with plans to launch in the European and American markets in the first half of 2026 [5][6][7]. Company Overview - MossCode is a subsidiary of Shenzhen Wuyin Power Technology Co., Ltd. The founding team includes experienced professionals from leading companies like OPPO and Apple, with a strong background in hardware development and market insights [6][7][11]. - The founder, Ni Ruoyang, has a history in TMT and hard technology investments and has successfully expanded teams and revenue in previous roles [7]. Market Context - According to CounterPoint, Apple Watch has seen a decline in shipments for two consecutive years, with a drop of 10%-19% annually, resulting in a loss of approximately 6-7 million users each year [7]. - In contrast, specialized brands like Garmin have seen significant revenue growth, with Garmin achieving $1.77 billion in revenue in Q3 2025, indicating a shift in consumer preference towards specialized sports health products [8]. User Behavior Insights - There is a clear migration from general smart wearables to specialized devices, with users increasingly seeking products that meet specific data and performance needs [9][10]. - Many users are currently using multiple devices to fulfill their needs, such as wearing Whoop for recovery and Garmin for performance tracking, highlighting the limitations of single-device solutions [10][11]. Product Positioning - MossCode aims to fill the gap in the market by creating a wearable that provides both real-time data interaction during exercise and continuous recovery monitoring [11][12]. - The company emphasizes the importance of comfort and usability in wearable design, aiming to avoid the pitfalls of increased weight and complexity that can deter users from consistent wear [12][13]. Technological Innovation - MossCode plans to leverage advancements in computing power and energy density to create a new hardware form that meets user demands for both performance and comfort [12][13]. - The company intends to utilize AI to provide personalized training methods based on individual physiological signals and preferences, moving beyond traditional training metrics [13]. Market Strategy - MossCode's strategy focuses on entering a niche market that is currently overlooked by larger competitors, aiming for a patient and precise execution to establish a foothold in the industry [14].