锦秋基金领投AI潮玩品牌奇妙拉比数千万元天使轮融资｜Jinqiu Spotlight

Core Viewpoint - The article highlights the emergence and growth of the AI toy brand Qimiao Labi, emphasizing its innovative approach to integrating AI technology with collectible toys, thereby creating a new category known as "AI潮玩" (AI Trendy Toys) [4][5][7]. Financing and Investment - On February 4, Qimiao Labi announced the completion of its angel round financing, raising several tens of millions of RMB, led by Jinqiu Fund, with Shoucheng Holdings and Canglan Capital participating [4][5][15]. - The successful financing is seen as a strong endorsement of the brand's position in the AI toy industry and will fund content ecosystem development and SKU matrix expansion [16]. Product Development and Innovation - Qimiao Labi's core IP, RAGUS, is designed to integrate deeply with AI and robotics, allowing for a diverse IP universe that differentiates it from traditional toys [4][7]. - The newly launched "Yin Yang Duality" series is based on the RAGUS IP and showcases the brand's commitment to evolving character narratives within a multi-universe setting [10][11]. Market Performance - Since its inception, Qimiao Labi has demonstrated strong market performance, with its RAGUS product achieving high sales and popularity on platforms like Xiaohongshu, even causing pre-sale systems to crash due to high traffic [9]. - The product has consistently ranked among the top sellers in various retail spaces, indicating a strong acceptance of the AI toy category in the market [9]. User Engagement and Experience - The brand emphasizes user interaction and emotional connection through its products, which are designed to evolve over time, enhancing the user experience [7][11]. - The "Yin Yang Duality" series introduces new gameplay mechanics, such as a magnetic system for interchangeable accessories, which aims to increase the long-term playability of the products [13]. Future Outlook - Qimiao Labi plans to continue expanding its product offerings and content ecosystem, aiming to solidify its leadership position in the AI toy market and transition from a niche category to a mainstream consumer choice [16].