2025年Q3中国移动互联网流量季度报告

Core Insights - The report indicates a slight growth in mobile internet traffic in Q3 2025, with user behavior shifting towards low-frequency deep usage. Monthly active devices reached 1.452 billion, a 0.83% increase from Q2 2025. Daily usage frequency decreased by 2.9% to 59.8 times, while usage duration increased by 2.3% to 282.9 minutes, indicating a deeper engagement from users [1][2][6]. User Changes - The proportion of unmarried users increased to 32.7%, up by 1.39% year-on-year, with growth driven by the unmarried demographic in mid-to-high tier cities. Users aged 35 and below accounted for 49.1% of the total, with a 4.2% increase in users from second-tier cities and above [2][8]. - User preferences vary significantly by age, with Gen Z (born after 2000) favoring gaming and entertainment, while the 25-30 age group shows a preference for parenting and childcare content [2][16]. Industry Changes - The food delivery sector saw a temporary surge in traffic due to intense competition among major players, but growth momentum has weakened post-surge. In contrast, the travel and transportation sector is experiencing steady growth, with a 15% year-on-year increase in usage duration [3][65]. - The artificial intelligence sector is witnessing rapid growth, with monthly active users reaching 470 million, and a year-on-year increase of 321% in language model users, reflecting strong market demand [3][37]. - The gaming service sector is facing overall decline, with intensified competition among existing players, although MOBA and shooting games are experiencing growth [4][76]. APP Changes - In September 2025, the top three apps with over 100 million monthly active users were Railway 12306, Doubao, and Quanmin K Ge, while the top three apps with over 50 million monthly active users included Tencent Yuanbao, Soda Music, and Zhuanzhuan [5][81][82].