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Core Viewpoint - Ferrari is set to launch its first all-electric sports car named Luce, emphasizing a unique design and driving interaction approach, moving away from traditional naming conventions and focusing on user experience [4][5][12]. Design and Features - The Luce will feature a return to physical buttons and knobs, minimizing the presence of large touchscreens, which is a departure from current automotive trends [8][12]. - The interior will showcase a dynamic layout with a 12-inch main display and two 10.3-inch secondary displays, utilizing advanced materials like Corning Fusion5® glass for enhanced durability and aesthetics [9][12]. - The steering wheel design is inspired by classic models, made from 100% recycled aluminum, and integrates multiple functional controls, reflecting a blend of vintage and modern design [9][10]. Development and Manufacturing - Ferrari is investing approximately €200 million in a new facility called e-building, aimed at enhancing manufacturing flexibility and reducing vehicle development time, rather than increasing production volume [14][15]. - The e-building will support the production of electric, hybrid, and traditional fuel vehicles, allowing Ferrari to maintain flexibility in its product offerings [14][15]. Performance and Specifications - The Luce is positioned as a four-door, four-seat high-performance electric vehicle, boasting over 1,000 horsepower and a 0-100 km/h acceleration time of under 2.5 seconds, with a battery capacity of 122 kWh [20]. - The expected range is approximately 531 kilometers (330 miles) under WLTP conditions, with a total vehicle weight slightly below 2,300 kg, making it Ferrari's heaviest production model to date [20]. Market Positioning and Pricing - The starting price for the Luce is anticipated to exceed $500,000, reflecting Ferrari's brand premium and the need to differentiate from competitors in the electric vehicle market [18][20]. - Ferrari aims to maintain its luxury status by focusing on the tactile experience and unique sound design of the vehicle, rather than solely on performance metrics [21][22].