Atour Lifestyle (US:ATAT) 新浪财经·2026-02-11 11:07Core Viewpoint - The article highlights the significant increase in hotel prices in Shantou during the upcoming Spring Festival, with some hotels charging rates higher than those in Shanghai's Bund area, leading to concerns among travelers about affordability [2][4][11]. Group 1: Hotel Price Increases - Shantou has seen a booking increase of 186% during the Spring Festival, with hotels experiencing price surges, some exceeding 6000 yuan per night [2][6]. - Specific examples include the Atour Hotel in Shantou, which raised its price to 4221 yuan per night during the holiday, a nearly fivefold increase from its regular rate of 720 yuan [8][18]. - Other hotels in the area, such as the Queen Hotel and Sheraton, have also raised prices to around 3000 yuan, reflecting a broader trend of price hikes across various hotel chains [6][15]. Group 2: Market Dynamics and Responses - The local hotel industry attributes the price increases to higher operational costs during the holiday season, including staffing and supply expenses, which can rise by 30% to 50% compared to regular periods [18][19]. - The Shantou market supervision authority has stated that hotel pricing is subject to market regulation, and while they can remind operators to set reasonable prices, there are currently no formal policies to cap price increases [16][19]. - Travelers have reported changing their plans due to the high costs, with some opting for alternative destinations rather than facing the financial burden of staying in Shantou [11][15].