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Core Viewpoint - NetEase's Q4 2025 financial results showed a revenue of 27.5 billion RMB, a year-on-year increase of 3%, but a net profit attributable to shareholders of 6.2 billion RMB, down nearly 30% from 8.8 billion RMB in the same period last year, falling short of market expectations [3] Financial Performance Summary - For Q4 2025, NetEase's total revenue was 27.5 billion RMB, with a net profit of 6.2 billion RMB, which is a significant decline compared to the previous year's 8.8 billion RMB [3][5] - The total revenue for the year 2025 reached 112.6 billion RMB, representing a year-on-year growth of approximately 7%, while the net profit attributable to shareholders was 33.8 billion RMB, up 13.8% [5] - The increase in sales and marketing expenses in Q4 2025 was approximately 1.07 billion RMB, reaching 3.89 billion RMB, and overall investment losses amounted to 1.67 billion RMB, a significant increase of about 1.2 billion RMB [3][5] Business Segment Performance - The core gaming and related value-added services generated revenue of 22 billion RMB in Q4 2025, a year-on-year increase of 3.4%, accounting for 80% of total revenue [5][6] - New game launches, including "Yanyun Sixteen Sounds" and "Marvel Showdown," contributed to revenue growth, while established titles like "Fantasy Westward Journey" and "Identity V" supported the performance [6] - Other business segments showed varied performance, with NetEase Youdao's revenue increasing by 16.8% to 1.6 billion RMB, while NetEase Cloud Music's revenue rose by 4.7% to 2 billion RMB, and other innovative businesses saw a decline of 10.4% to 2 billion RMB [6] Management Insights - NetEase's management discussed the impact of AI on the gaming industry, emphasizing that while AI lowers the entry barrier for game development, it raises the success threshold for high-quality products [6][7] - The management believes that the true potential of AI lies in creating new entertainment types distinct from traditional games, although current AI models are not yet suitable for conventional gaming [7] Cash Flow and Financial Health - As of December 31, 2025, NetEase's net cash balance was 163.5 billion RMB, up from 131.5 billion RMB in 2024, with net cash flow from operating activities amounting to 50.7 billion RMB, compared to 39.7 billion RMB in 2024 [7]