2025年宠物科技用品发展研究白皮书

Core Insights - The global "pet economy" is rapidly growing, with China's pet market transitioning from basic care to quality maintenance, driven by pet tech products that are becoming increasingly "smart, healthy, and personalized" [1][5][60] - By 2024, the Chinese pet market is expected to reach 345.3 billion yuan, with the smart pet products market surpassing 10.2 billion yuan, accounting for 20% of the pet products market [1][13] - The demand for pet technology is characterized by a younger, more affluent, and emotionally-driven pet owner demographic, with an average annual spending of 4,440 yuan on pets, of which 50.8% is allocated to smart products [1][17] Market Dynamics - The competitive landscape is characterized by diverse participation, with room for increased concentration among leading brands. The trend is shifting towards "AI + all scenarios," with devices evolving from single-function to multi-modal interactions [2][11] - The market for smart pet products is expected to see explosive growth, particularly in first-tier cities where penetration rates exceed 35% [11][13] Consumer Behavior - Pet owners primarily consist of young adults aged 24-34, predominantly female, with a strong preference for practical and professional content when seeking pet information [21][22] - The average pet owner spends 4,440 yuan annually, with a significant portion directed towards smart pet products [17][34] Pain Points and Expectations - Major pain points for pet owners include issues related to environmental cleanliness, daily care, and health management, with 42.5% of users troubled by pet hair and odors [31][48] - Consumers express a strong desire for features such as multi-pet identification, device interconnectivity, and AI emotional companionship in future products [53][55] Product Trends - The most popular smart pet products include automatic water dispensers and feeders, which meet basic dietary needs, followed by cleaning devices like pet vacuums and air purifiers [37][39] - The focus on practicality and cost-effectiveness is evident, with consumers prioritizing functional usability and technological experience in their purchasing decisions [39][41] Future Outlook - The future of pet tech products is expected to emphasize smart, health-oriented, and personalized solutions, enhancing the overall experience for both pets and their owners [60] - AI companionship robots are projected to become a key segment in pet technology by 2025, leveraging advanced technologies for emotional interaction [62]