多模态“Deepseek时刻”下的大厂分化：字节拼“效率”，快手攻“专业”，阿里聚焦“电商”！

Core Viewpoint - The article discusses the evolution of AI video generation from entertainment to industrial production, emphasizing the importance of controllability and reduced waste rates in video production processes [1][2][5]. Group 1: AI Model Updates - The recent updates in domestic multimodal models, such as Keling 3.0 and Seedance 2.0, significantly enhance controllability, marking a shift in AI video from entertainment to industrial production [2][5]. - The upgrades focus on improving controllability over video generation, including consistency across scenes, adherence to complex instructions, and the ability to edit generated content, thereby reducing waste rates [5][10]. Group 2: Cost Structure and Commercialization - The report indicates that the marginal cost of video production is increasingly aligning with computational costs, driven by advancements in AI models that lower waste rates [2][20]. - The commercialization threshold has shifted from "can it be done" to "can it be delivered consistently," highlighting the importance of stability in output quality [8][20]. Group 3: Competitive Landscape - ByteDance focuses on efficiency and cost reduction in content production, Kuaishou emphasizes professional storytelling, and Alibaba targets vertical e-commerce applications, indicating distinct strategic paths among these companies [19]. - The competition is not solely based on performance rankings but rather on the strategic differentiation of each company's offerings [19]. Group 4: Supply-Side Revolution - The report predicts a supply-side revolution where the marginal cost of content production will increasingly resemble computational costs, leading to improved efficiency for marketing and e-commerce service providers [20]. - As content production becomes easier, the scarcity and pricing of intellectual property (IP) will become more pronounced, with top-tier IP and derivatives gaining higher value [20].