元气森林唐彬森九周年内部信：2025虽有进步，市场依旧严峻｜独家

Core Viewpoint - The company has demonstrated a continuous improvement in profitability and operational efficiency in 2025, with a focus on high-quality growth and strategic resource allocation through the "three controls" strategy: controlling costs, pricing, and SKU [2][4][5]. Group 1: Financial Performance and Strategy - In 2024, the company preliminarily validated its profitability potential, while 2025 marked a critical breakthrough in achieving high-quality growth [2][4]. - The strategic focus on "controlling costs, controlling pricing, and controlling SKU" has led to improved operational quality and risk resilience [2][4][5]. - The company has made significant progress in channel development, supply chain efficiency, and core product performance, contributing to stable business operations and growth [2][7][8]. Group 2: Internal Development and Management - The company emphasizes the importance of internal capabilities, with systematic investments in core competencies leading to enhanced operational resilience [7][8]. - A robust management system has been established, optimizing budgeting, assessment, and processes to support effective decision-making and stable operations [8]. - The company recognizes that true competitiveness lies in having a stable, reliable, and continuously iterating core capability system, rather than merely innovating [8][10]. Group 3: Future Direction and Principles - The company aims to avoid reckless expansion and instead focus on its main business areas, refining its strategies and capabilities for sustainable growth [3][14]. - Key principles include returning to the essence of business, building an efficient organization, and balancing speed with quality and risk [10][11]. - The company is committed to creating valuable products for users, emphasizing the importance of user-centric values and operational excellence [11][12].