理想TOP2·2026-02-13 04:55Core Viewpoint - The new mission of Li Auto is "Be Proactive, Change the World," with a vision to become a global leader in embodied intelligence [1] Group 1: Company Evolution - Li Auto's previous mission focused on creating a mobile home and happiness, which has now shifted towards a broader technological ambition [1] - The company is evolving from being perceived solely as an automotive manufacturer to being recognized as an AI company, emphasizing the integration of AI with physical products [2][10] - The leadership of Li Auto, particularly CEO Li Xiang, is characterized by a commitment to continuous growth and learning from past experiences [3][4] Group 2: Leadership Insights - Li Xiang's personal growth journey includes learning the importance of communication and focusing on user needs rather than competitors [5][8] - Significant past experiences, such as challenges during the automotive industry and previous ventures, have shaped Li Xiang's approach to leadership and decision-making [6][7] - The transition to focusing on AI and embodied intelligence reflects a strategic pivot based on industry trends and personal insights gained over time [11][12] Group 3: AI Integration - By December 2024, Li Xiang recognized the critical role of foundational models in AI, understanding that they serve as a key entry point for various products and services [12] - The company is actively engaging in AI research and development, with a focus on integrating AI capabilities into its automotive offerings [13][14] - Li Auto is preparing to address the challenges of robotics and AI, indicating a proactive stance in seizing market opportunities in these emerging fields [15][16]