拼多多“春节不打烊”持续保供给，全面提升食品安全保障

Core Viewpoint - Pinduoduo has launched the "Spring Festival Never Closes" initiative to ensure the supply of essential goods during the Spring Festival, enhancing subsidies for various food categories and implementing multiple food safety measures to guarantee consumer confidence in purchasing [1][4]. Group 1: Food Safety Measures - The platform has intensified compliance checks on food merchants' qualifications, increasing the frequency of verification and using algorithmic models for real-time monitoring of product compliance [1][2]. - Specific measures for "cold processed pastries" include requiring merchants to provide detailed food production licenses and imposing penalties for non-compliance [2]. - Pinduoduo will conduct real-time inspections of advertisements and product information to intercept false claims and impose penalties based on the severity of violations [2]. Group 2: Governance and Compliance - Starting February 1, 2026, new regulations will enhance the governance of live-streaming merchants, focusing on food categories and content management [3]. - The platform is developing a comprehensive food database to improve oversight and has established a special governance team for food safety, increasing regular inspections in collaboration with accredited testing agencies [3]. - Pinduoduo has implemented a "minor mode" to prevent merchants from selling alcohol to minors, reinforcing its commitment to consumer protection [3]. Group 3: Future Commitments - The company aims to continuously improve its governance measures and comply with national laws and regulations, ensuring consumer rights are fully protected [4].