6天亏光90万，我劝普通人别做梦

Core Viewpoint - The article discusses the pitfalls and challenges faced by ordinary entrepreneurs in the food and beverage industry, highlighting the disparity between perceived opportunities and actual business viability [5][6][8]. Group 1: Entrepreneurial Challenges - Many entrepreneurs are drawn into the food and beverage sector by the allure of quick profits, but often find themselves in financially unsustainable situations [7][19]. - Examples include a young man who invested 1 million in a tea building but only made 800 yuan daily, leading to significant losses [19][24]. - A bakery owner in Shandong spent 20 million on equipment and renovations but only achieved a daily revenue of 1,000 yuan, resulting in substantial debt [22][24]. Group 2: Misleading Business Models - The article highlights the prevalence of "fast recruitment companies" that exploit aspiring entrepreneurs by promoting seemingly lucrative franchise opportunities without proper vetting [47][49]. - Many individuals fall victim to scams, believing in low investment and high returns, only to face financial ruin [61][49]. - The narrative includes a case where a woman lost 90 million after being misled into opening a franchise without any operational support from the headquarters [43][46]. Group 3: Cultural and Market Misalignment - The article emphasizes the disconnect between cultural aspirations and market realities, as seen in the case of a restaurant owner who focused on brand culture rather than product viability [11][13]. - Entrepreneurs often overlook essential business metrics such as gross margin and customer traffic, leading to poor decision-making [41][57]. - The rise of social media and influencer culture has exacerbated unrealistic expectations among aspiring business owners, pushing them towards high-risk ventures [61][53].