36氪·2026-02-13 13:34Core Viewpoint - The article discusses the significant shift in the Japanese television market, highlighting the increasing dominance of Chinese companies and the necessity for Japanese firms to adapt their business models as they retreat from the consumer electronics sector [4][5]. Group 1: Market Dynamics - Sony Group plans to divest its television business, transitioning it to a joint venture led by Chinese giant TCL, which will result in Chinese companies controlling 60% of the Japanese domestic television market by 2025 [5][6]. - REGZA, a brand associated with Toshiba, is primarily manufactured and sold by TVS REGZA, which is 95% owned by China's Hisense Group, indicating a significant shift in capital ownership within the market [5][6]. Group 2: Competitive Landscape - Chinese companies, such as TCL, are outperforming Japanese firms in pricing, with a 43-inch 4K LCD TV priced around 50,000 yen (approximately 2,257.55 RMB) compared to Sony's price of around 100,000 yen (approximately 4,515.1 RMB) [5]. - By 2025, if Sony's brand is fully integrated into the TCL-led joint venture, the Chinese market share in Japan's television sector is projected to reach 60% [6]. Group 3: Broader Implications - The global television market is increasingly dominated by companies like Samsung and LG, with Japanese firms losing their competitive edge [8]. - Panasonic is the only major Japanese company pursuing an independent strategy in the television sector, while others are considering divestment or restructuring [8][9]. - Japanese companies are shifting focus from hardware to digital services and infrastructure, as exemplified by Sony and Hitachi's transition to revenue models based on continuous service offerings [9].