公益活动特色案例 | 野村东方国际证券：野村·桂馨儿童安全教育项目点亮乡村孩子安全之光

Core Viewpoint - The article emphasizes the importance of the "Finance for Good" concept, highlighting the role of financial institutions in contributing to social value and community well-being through various charitable initiatives [2][3]. Group 1: Company Mission and Initiatives - Nomura Group focuses on "caring for the next generation" as part of its corporate social responsibility, aiming to build long-term trust with communities and promote sustainable social development [2][3]. - The company has identified rural children's education as a key area for its social responsibility efforts, recognizing education as essential for personal growth and societal equity [3][4]. Group 2: Collaboration and Project Implementation - The company partnered with the Guixin Foundation to implement the "Nomura-Guixin Children's Safety Education Project," which aims to enhance safety awareness among rural children [3][4]. - The selection of the Guixin Foundation as a partner was based on its long-standing commitment to rural education and the alignment of its mission with the company's goals [4]. Group 3: Specific Projects and Outcomes - The "Nomura-Guixin Book House" project was established to provide quality reading materials to rural schools, addressing the lack of resources and promoting reading habits among students [6][8]. - The project at Wangping Central Primary School in Henan Province included the donation of 2,015 quality children's books and an electronic borrowing system, facilitating access to reading materials for students [9][10]. Group 4: Safety Education Program - The "Nomura-Guixin Children's Safety Education Project" introduced a comprehensive safety education curriculum, covering topics such as campus safety, social safety, and psychological health [11][12]. - The program involved ten online safety education courses, utilizing interactive multimedia to engage students and enhance their understanding of safety issues [12][15]. Group 5: Future Initiatives - The success of the "Nomura-Guixin Book House" and the safety education project has encouraged the company to continue exploring new educational initiatives, such as the establishment of a "Little Scientist Laboratory" to improve science education in rural areas [20][22]. - The company plans to support rural teachers in enhancing their scientific education capabilities through training and exchange programs [23].