当韩国国宾礼赠复刻在中国：THE WHOO重建东方奢护价值坐标

Core Viewpoint - The high-end cosmetics industry is facing a dilemma where luxury is being reduced to mere packaging and marketing, prompting brands to reconsider whether high-end products can still embody culture, aesthetics, and values beyond just price tags [3][4][5]. Group 1: Cultural Significance - THE WHOO's revival of the complete ceremonial system of its "凝颜" series, previously presented as a state gift during the APEC summit, aims to reconnect Eastern art and craftsmanship with contemporary women's experiences [6][9]. - The event's location, the historic 盛家花园 in Shanghai, symbolizes a blend of Eastern and Western cultures, reflecting the brand's emphasis on the international expression of Eastern aesthetics [10][12]. - The revival is not merely about form but about the understanding of time, culture, and aesthetic judgment, aiming to translate the essence of diplomatic ceremonies into a relatable experience for Chinese women [12][14]. Group 2: Product and Craftsmanship - The "凝颜" series, selected as a state gift during the 2025 APEC summit, represents the pinnacle of Korean beauty, embodying a blend of Eastern aesthetics, craftsmanship, and modern technology [16][18]. - The series features rare wild ginseng, which takes 30 years to grow, emphasizing its scarcity and the high standards of quality associated with the product [18][21]. - The packaging of the series, crafted by a master artisan, reflects traditional East Asian craftsmanship, highlighting the importance of patience and time in both the product and its presentation [16][18][24]. Group 3: Target Audience and Experience - The event attracted a diverse group of attendees, including international ballet artists and representatives of contemporary women, showcasing a shared understanding of long-term value and cultural significance [13][14]. - The experience of using the "凝颜" series is framed as a process related to time, where luxury is not just a concept but a stable choice cultivated through daily life [14][16]. - The narrative of the series connects international standards with the realities of modern Chinese women, emphasizing that true luxury is about sustainable practices and long-term benefits rather than immediate results [14][16].