腾讯AI，需要一场胜仗

Core Viewpoint - Tencent acknowledges its slower pace in AI development compared to competitors, indicating a strategic choice to follow market validation before making significant moves [3][10]. Group 1: Strategic Decisions - Tencent made two key strategic decisions before the 2025 Spring Festival: transferring its chatbot product Yuanbao from TEG to CSIG, shifting from a technology-driven to a product-driven approach, and integrating the full version of DeepSeek into Yuanbao, moving towards a multi-model strategy [12][15]. - The leadership's clear stance serves as a directional signal for the company, leading to a secret recruitment drive post-Spring Festival [14]. Group 2: Talent Acquisition Challenges - Tencent faces a competitive talent market, with top AI talent already absorbed by early-stage AI companies and major players like ByteDance intensifying their recruitment efforts [15][16]. - To attract talent, Tencent has to offer competitive salaries, often exceeding those of competitors by 1-2 levels in job titles [23][24]. Group 3: Organizational Structure and Leadership - The establishment of a new AI organizational structure in December 2025 reflects Tencent's commitment to AI, with a focus on co-designing research and product development [32][40]. - Yao Shunyu's appointment as a key figure in AI development aims to bridge the gap between model research and infrastructure, ensuring alignment of resources and objectives [38][44]. Group 4: Market Position and Competition - Tencent's historical strategy of entering markets later but effectively is evident in its approach to AI, where it aims to leverage its strong user base and existing platforms to catch up [46][50]. - The company currently lacks a dominant AI-native application, which is crucial for establishing a strong market presence [48]. Group 5: Future Directions - Tencent's AI social direction faces challenges from its existing platforms like WeChat, which may conflict with the dynamic nature required for AI-native social interactions [53][54]. - The company needs to create a new, independent AI-native social application to meet the evolving demands of the AI era, similar to how QQ and WeChat addressed their respective internet phases [56][57].