要重视汽车价格新规

Core Viewpoint - The newly released "Automobile Industry Pricing Behavior Compliance Guidelines" by the State Administration for Market Regulation emphasizes the legal risks associated with improper pricing behavior, marking a significant regulatory shift in the automotive sector [1]. Group 1: Legal Framework and Compliance - The guidelines stress the importance of rule-of-law management, indicating that pricing behavior must comply with existing laws and regulations, rather than being solely determined by market forces [2]. - The guidelines outline that automotive enterprises must align their pricing strategies with national strategies, contributing to economic development, employment, and social responsibility [2]. Group 2: Comprehensive Coverage - The regulations cover the entire pricing process for both automotive manufacturers and sales enterprises, including pricing, labeling, discounts, subsidies, invoicing, and bidding processes, with specific exceptions for legally mandated price reductions [3]. - The guidelines address longstanding issues such as the conflict of interest between manufacturers and sales entities, as well as unfair terms imposed on consumers [3]. Group 3: Operational Practicality - The guidelines require companies to establish internal pricing compliance management mechanisms, including decision-making processes, contract management, internal supervision, emergency response, risk prevention, and compliance training [4]. - Industry associations are encouraged to participate in the compliance construction, facilitating the identification of significant pricing violations through collective industry efforts [4].