36氪·2026-02-15 04:36Core Viewpoint - The article discusses the trends and highlights of the 2026 Spring Festival gift boxes from various major companies, emphasizing practicality, interactivity, and a sense of adventure in their designs [4][5]. Group 1: Alibaba - Alibaba's gift box features a classic red design with a "Joy" theme, including traditional items like couplets, window decorations, and six types of red envelopes, each representing different forms of joy [9][11]. - The inclusion of a multifunctional blanket and a calendar adds practicality and companionship to the gift box [11][13]. Group 2: Tencent - Tencent's gift box adopts a minimalist approach with a simple red design, containing traditional items such as red envelopes and couplets that align with the Year of the Horse theme [15][17]. - The highlight is the blind box concept, which adds an interactive element, making the gift box more engaging [17][18]. Group 3: JD.com - JD.com's gift box includes traditional items like red envelopes and snacks, with a notable hanging painting that can be directly hung on the wall, enhancing the festive atmosphere [21][23]. Group 4: Meituan - Meituan's gift box revolves around the theme of "bringing home blessings," featuring practical items like a snack gift pack and a warm blanket [23][26]. - The gift box also supports a charitable initiative by donating to a children's playground, linking the gift to a social cause [26]. Group 5: Kuaishou - Kuaishou's collaboration with Wangwang results in a gift box designed as a red suitcase, filled with popular snacks and playful items like a plush pillow shaped like Wangwang snacks [30][32]. - The creative doorbell that plays a "Wangwang" sound adds a unique touch to the gift box [36]. Group 6: Zhihu - Zhihu's gift box stands out with a blue theme and includes a "Good Question 2026" calendar, encouraging daily reflection and thought [38][40]. Group 7: Ctrip - Ctrip's gift box emphasizes cultural elements with a design inspired by traditional Chinese art, featuring items like a ceramic gourd and a plate, enhancing the festive atmosphere [44][46]. Group 8: Cai Niao - Cai Niao's gift box is designed as a retro television, featuring interactive elements and a variety of snacks, blending nostalgia with practicality [51][57]. Group 9: Beisi - Beisi's gift box focuses on the theme of "dreams without limits," featuring tech gadgets and interactive designs that invite users to engage with the products [59][61]. Group 10: Giant Network - Giant Network's gift box includes traditional items and a gold coin, symbolizing prosperity and aligning with the theme of "immediate wealth" [67][71]. Group 11: Youse - Youse's gift box features a large backpack and practical items, emphasizing a balance between festive elements and everyday utility [74][78]. Group 12: Style3D - Style3D's gift box is uniquely designed in a cylindrical shape, filled with health products and fun items, catering to the needs of young consumers [80][82]. Group 13: Xiaohongshu - Xiaohongshu's gift box centers around travel, featuring a custom suitcase and travel accessories, promoting a sense of adventure for the new year [86][90]. Group 14: Xpeng - Xpeng's gift box includes a functional suitcase and travel-related items, emphasizing practicality for short trips and weekend getaways [92][94]. Group 15: Canban - Canban's gift box is designed as a giant gold bar, filled with oral care products, symbolizing wealth and prosperity for the new year [97][101]. Group 16: 360 Group - 360's gift box focuses on coffee-making equipment, combining traditional festive elements with a modern twist, enhancing the experience of transitioning from holiday to work mode [103][105]. Group 17: Aqara - Aqara's gift box features a minimalist design with traditional elements and a set of scented cards, promoting a calming atmosphere for the new year [107][109]. Group 18: Quwan Group - Quwan Group's gift box combines technology, practicality, and creativity, featuring a small electric cooker and a versatile bag that can transform into a vest [114][118]. Group 19: iFlytek - iFlytek's gift box is rich in variety, including snacks and collectible items, with a unique packaging style that reflects traditional Chinese aesthetics [121][125]. Group 20: Miko World - Miko World's gift box features a simple design with a focus on high-quality tableware, emphasizing everyday elegance and practicality [127][131]. Group 21: Mixue Ice City - Mixue Ice City's gift box is large and filled with playful items, embodying the themes of sweetness and prosperity for the new year [135][138].