字节跳动,刚刚一笔赚140亿
投资界·2026-02-15 07:32

Core Viewpoint - ByteDance is negotiating the sale of its gaming division, Shanghai Muto Technology, to Saudi Savvy Games Group for an estimated valuation of $6-7 billion, indicating a significant return on investment from its previous acquisition of Muto for $4 billion [2][6]. Group 1: Company Background - Muto Technology was founded in 2014 by former Tencent employees, focusing on overseas markets to avoid intense domestic competition [3][4]. - The company gained traction with its first self-developed game, "Magic Rush: Heroes," which achieved significant success in overseas markets [4]. - In 2016, Muto pivoted to develop the MOBA game "Mobile Legends: Bang Bang," which became a phenomenon in Southeast Asia, often referred to as the "Honor of Kings of Southeast Asia" [5]. Group 2: Acquisition and Strategic Shift - The acquisition by ByteDance in 2021 aimed to strengthen its position in the gaming market against competitors like Tencent and NetEase [6][7]. - Despite initial success, Muto struggled to replicate the success of "Mobile Legends" in Western markets and faced challenges in maintaining its growth trajectory [7][8]. - ByteDance has shifted its strategy towards casual gaming and AI-driven content, leading to a reduction in resources allocated to Muto [8][10]. Group 3: Future Prospects - The sale to Savvy Games Group is part of ByteDance's broader strategy to refocus on AI and other emerging technologies, as indicated by recent investments in AI development [10][12]. - Muto's existing management team is expected to remain in place post-acquisition, suggesting continuity in operations [8][9].

字节跳动,刚刚一笔赚140亿 - Reportify