包厢靠抢，套餐变小，私厨上门成顶流……马年年夜饭怎么吃？

Core Viewpoint - The article highlights the booming demand for "New Year's Eve dinners" in the restaurant industry, with many establishments experiencing a surge in reservations and a shift towards smaller, more intimate dining experiences [4][8]. Reservation Trends - Many mid-to-high-end restaurants and time-honored brands have reported that reservations for New Year's Eve dinners are selling out quickly, indicating a strong market demand [4][5]. - For example, Quanjude has seen a 16% year-on-year increase in reservations, with a total of 919 tables booked by February 2026 [4]. - Haidilao has received over 50,000 reservations for New Year's Eve dining, with more than 1,000 locations operating on the holiday [4]. Market Changes - The New Year's Eve dinner market is evolving, with a noticeable trend towards smaller, more manageable dining packages for families and small groups [11][15]. - In Shanghai, many traditional restaurants have already sold out their New Year's Eve dinner seats, leading consumers to seek alternatives like "New Year's lunch" [10]. - The demand for 3-6 person packages has surged, reflecting a shift towards smaller family gatherings [11][15]. Innovative Offerings - Restaurants are introducing innovative dishes and themed packages to attract customers, such as Quanjude's "Bite Spring" set menu and Haidilao's collaboration with the My Little Pony brand [20][21]. - Many establishments are focusing on high-quality ingredients and personalized service to enhance the dining experience [6][20]. Home Dining Trends - There is a growing trend of families opting for home-cooked New Year's Eve dinners, with pre-packaged meal kits seeing a 180% increase in sales [26]. - Various restaurants and retailers are launching ready-to-eat and semi-prepared meal kits, catering to the demand for convenience [27][28]. Emotional Value in Dining - The article notes a shift in consumer expectations, with families prioritizing emotional connections and experiences over mere presentation and extravagance [32]. - The competition in the New Year's Eve dinner market is increasingly focused on product quality, service, and overall value rather than just price [32][33].