Core Viewpoint - Tencent has introduced new features for the Spring Festival, allowing users to create and share "New Year Friend Circles" and utilize AI to generate New Year songs, enhancing user engagement and interaction on the platform [1][10][11]. Group 1: New Features Introduction - Users can create a "New Year Friend Circle" by using the "Yuanbao" app, which allows them to post and trigger interactions, including the potential to receive red envelopes [1][5]. - The new feature includes a limited-time display of content and comments as emojis, adding a fun element to the interactions [5]. - Users can also create personalized New Year songs using AI, which can be shared with friends, further promoting engagement [10][11]. Group 2: Enhanced Red Envelope Features - This year, users can customize red envelope covers by adding "attachments," allowing for personalized greetings and images [12][14]. - The red envelope covers can be showcased on public accounts, encouraging more users to participate and share [16]. - Users can switch their nickname to "golden" in the comments section of public accounts during the Spring Festival, enhancing the festive experience [17].
微信可以发金色朋友圈了!