电动车公社·2026-02-16 16:14Core Viewpoint - The article highlights key figures in the automotive industry who are driving the rapid development of the new energy vehicle sector and shaping its future direction. Group 1: Zhu Jiangming - The Low-Key Leader - Zhu Jiangming is recognized as one of the most low-profile leaders among new energy vehicle companies, focusing on practical results rather than publicity [4][5]. - Under his leadership, Leap Motor has achieved impressive sales, breaking delivery records with over 70,000 units delivered in consecutive months [7][9]. - Zhu emphasizes the importance of sustained effort and warns against complacency, stating that achieving sales leadership is just a step in a long journey [10][12]. Group 2: He Xiaopeng - The Persistent Engineer - He Xiaopeng's company, XPeng, is no longer seen merely as a follower of Tesla, having made significant advancements in areas like flying cars [16][19]. - The competition in the automotive sector is intensifying, particularly in autonomous driving and humanoid robots, where both XPeng and Tesla are focusing their efforts [21][22]. Group 3: Li Bin - Striving for Profitability - Li Bin faces ongoing scrutiny regarding NIO's profitability, yet he remains focused on ensuring the company's survival and success [25][26]. - The launch of the new ES8 model has led to record deliveries, with NIO achieving a historic monthly delivery high of 48,134 vehicles in December 2025 [30][32]. - NIO's financial performance is improving, with expectations of a quarterly profit for the first time [32][34]. Group 4: Wei Jianjun - The Engaged Leader - Wei Jianjun of Great Wall Motors has stepped into the spotlight, actively promoting the company's technologies and participating in public events [36][40]. - His approach has helped enhance the brand's visibility and influence in the market [40]. Group 5: Lei Jun - The Marketing Controversy - Lei Jun's reputation has fluctuated dramatically, with early successes in product launches followed by negative press related to marketing strategies [42][44]. - He defends his focus on technology and product quality, asserting that marketing should not overshadow the core value of the products [45][47]. Group 6: Elon Musk - Transitioning from Politics to Business - Elon Musk's year was marked by significant challenges for Tesla, including backlash from political actions that affected sales [50][52]. - He has since refocused on business, pushing forward with advancements in autonomous driving and robotics [56][57]. Group 7: Li Xiang - The Silent Strategist - Li Xiang has adopted a more restrained public presence, focusing on the company's future direction and management style [59][63]. - He emphasizes the importance of embodied intelligence in future developments, aiming for substantial revenue growth [63]. Group 8: Zhu Huarong - Ambitious Independence - Zhu Huarong's leadership marks a new chapter for Changan Automobile, which has gained independence and is poised for significant growth [64][70]. - The company is expected to leverage its new status to access more resources and enhance its market position [70][72]. Group 9: Zeng Yuqun - The Steady Force - Zeng Yuqun of CATL maintains a strong position in the new energy vehicle market, continuing to innovate with new battery technologies [73][75]. - The company is actively expanding its international presence, particularly in Europe, to solidify its role in the global market [78][80]. Group 10: Ursula von der Leyen - Influential Policy Maker - Ursula von der Leyen's policies significantly impact the automotive industry, affecting both European and Chinese manufacturers [81][84]. - Her decisions regarding emissions regulations and tariffs on Chinese electric vehicles will shape the competitive landscape in the coming years [84][86].