春晚第一席，为什么给了追觅扫地机？

Core Viewpoint - The article highlights the significance of the Dreame vacuum cleaner being the first smart product featured in the 2026 Spring Festival Gala, symbolizing the maturity and acceptance of robotic vacuum cleaners as essential household items in modern Chinese families [3][5][12]. Group 1: Product Recognition and Market Position - The Dreame vacuum cleaner's appearance on the Spring Festival Gala marks a historic moment as the first vacuum cleaner product to be showcased, reflecting its status as a representative of new productive forces in China [3][5]. - In 2025, Dreame achieved a leading market share in 30 countries and regions globally, particularly excelling in the European market, indicating its strong international presence [9]. - The shift in the Spring Festival Gala's focus from fast-moving consumer goods to technology products mirrors the evolving consumption patterns in China, where smart home devices are becoming standard [5][9]. Group 2: Technological Advancements - Dreame has made significant technological innovations, such as the bionic mechanical arm technology that enhances corner cleaning capabilities, addressing a common pain point in traditional vacuum cleaners [14]. - The introduction of features like automatic mop replacement and AI carpet roller cover demonstrates Dreame's commitment to refining user experience and expanding the functionality of robotic vacuums [15][16]. - Dreame's continuous investment in R&D, with about 70% of its workforce dedicated to this area and over 7% of revenue allocated to R&D, has positioned it as a leader in high-speed digital motors [18]. Group 3: User-Centric Development - Dreame emphasizes user co-creation in its product development process, utilizing methods like the "Ten Steps Insight Method" and "Bubble Algorithm" to prioritize user feedback and needs [20][22]. - Over 80% of the features in Dreame's new products are derived from user suggestions, ensuring that the products resonate with consumer expectations and preferences [23]. - This user-centric approach has facilitated Dreame's successful localization in global markets, allowing it to effectively address diverse consumer needs [24]. Group 4: Cultural and Emotional Resonance - The selection of Dreame vacuum cleaner for the Spring Festival Gala underscores its alignment with contemporary Chinese lifestyles and the emotional connection it fosters with consumers [25][28]. - The article draws parallels between Dreame's emergence as a symbol of modern Chinese manufacturing and the historical context of brands that have previously marked significant cultural moments in China [27].