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虎嗅APP·2026-02-18 03:38

Core Viewpoint - The article discusses the competitive landscape of AI large models in China, highlighting the emergence of major players and the strategic moves of DeepSeek, led by Liang Wenfeng, amidst intense competition in the AI sector [4][19]. Group 1: Competitive Landscape - Major internet giants are aggressively competing to establish their AI large models as the primary traffic entry point, with significant cash incentives being offered to users [7][22]. - Companies like Tencent, Baidu, and Alibaba are investing heavily in user acquisition through cash giveaways, indicating a fierce battle for market share in AI applications [7][22]. - The release of new models by ByteDance and Alibaba demonstrates a coordinated competitive response, while DeepSeek appears to be taking a more subdued approach [9][10]. Group 2: DeepSeek's Position - DeepSeek, founded by Liang Wenfeng, gained recognition for its cost-effective AI model R1, which competes with top global models at a fraction of the cost [4][17]. - Despite speculation about the release of a new flagship model (V4), DeepSeek has maintained silence, opting for a quiet update that significantly increased its context window from 128K to 1M tokens [10][11]. - The company continues to recruit talent, indicating ongoing development and a commitment to innovation in AI technology [11][20]. Group 3: User Engagement and Market Strategy - DeepSeek is shifting focus towards understanding and addressing user needs, as evidenced by its recruitment for product management roles aimed at enhancing user experience [20][21]. - The competitive landscape is shifting towards meeting real user demands, with companies that can effectively solve user problems poised to dominate the AI market [24]. - The article emphasizes that the next decade of internet order will be defined by which companies can successfully engage users and leverage AI capabilities [24].