Core Viewpoint - The 2026 Spring Festival Gala has marked the emergence of a nationwide wave of AI model proliferation, being dubbed the "first AI Spring Festival Gala" as major internet companies compete for collaboration resources, highlighting the growing significance of AI in cultural events [1][2]. Group 1: AI Integration in Spring Festival Gala - Volcano Engine secured exclusive AI cloud naming rights for the Spring Festival Gala, indicating a shift in how major tech companies are investing in AI applications [1]. - The integration of AI technologies such as Seedance 2.0 and Seedream into the gala's creative process has led to impressive visual effects and audience engagement, with 1.9 billion AI interactions recorded on New Year's Eve [2][11]. - The gala's director team faced challenges in achieving high artistic standards while maintaining rapid iteration, which traditional methods could not meet [4][6]. Group 2: Technical Achievements of AI Models - The Seedance 2.0 model demonstrated precise control over visual elements, allowing for real-time adjustments to flower blooming speeds and lighting synchronization, which were crucial for the gala's high-definition presentation [9][11]. - The AI's ability to generate high-quality visuals at 8K/50FPS standards, along with its capacity for iterative feedback, significantly enhanced the artistic output of the gala [9][11]. - The collaboration between AI and human directors allowed for a unique creative process, where AI handled technical challenges while human artists maintained creative control [13][24]. Group 3: User Interaction and Experience - The "Doubao New Year" activity on the Doubao app transformed traditional Spring Festival interactions into a more engaging AI-driven experience, allowing users to create personalized content [15][18]. - The app's interaction model required substantial computational power, with each request consuming up to 10 Tops, showcasing the demands of real-time AI generation [18][20]. - The app's ability to handle over a billion requests during peak times demonstrated the scalability and efficiency of Volcano Engine's infrastructure [20][21]. Group 4: Infrastructure and Resource Management - Volcano Engine's resource management system effectively integrated various computing resources to handle the high demand during the gala, improving resource utilization by over 30% [22][21]. - The optimization of AI model inference processes has enabled significant reductions in computational costs while maintaining performance, crucial for the scalability of AI applications [22][23]. - The technological advancements achieved during the gala are expected to be applicable across various industries, indicating a broader impact of AI beyond entertainment [24].
今年春晚的C位,变了
虎嗅APP·2026-02-17 14:10