量子位·2026-02-19 04:27Core Viewpoint - The article discusses the integration of AI technology and embodied intelligence into mainstream culture during the 2026 New Year's Eve, highlighting the need for technology companies to maintain engagement beyond initial exposure during the Spring Festival Gala [1][4]. Group 1: AI and Embodied Intelligence Engagement - The Spring Festival Gala served as a peak moment for AI and robotics, but companies are anxious about sustaining interest beyond the event [4][5]. - Following the gala, tech companies are actively seeking to extend discussions and maintain engagement through online platforms, particularly Bilibili [6][7]. - Bilibili is emerging as a key platform for AI and robotics discussions, capitalizing on the momentum generated during the Spring Festival [8][30]. Group 2: Bilibili's Role in AI and Robotics - Bilibili's collaboration with the Spring Festival Gala has deepened, with the platform becoming the exclusive bullet screen video platform for the event [33]. - The platform has a unique ecosystem that fosters discussions around AI and robotics, making it a prime location for brands to engage with a tech-savvy audience [37][39]. - Data indicates that Bilibili has a high concentration of users interested in AI, with nearly 100,000 active creators related to AI content each month [38][39]. Group 3: User Engagement and Content Creation - The introduction of "interest rooms" on Bilibili allows for more targeted engagement, facilitating a smoother transition from awareness to deeper understanding of AI and robotics [62][63]. - Users are encouraged to interact with content, leading to a more engaged community that discusses, creates, and shares AI-related content [60][64]. - The active bullet screen culture on Bilibili enhances the information density of tech discussions, making it a unique platform for real-time feedback and interaction [52]. Group 4: Long-term Strategy for Brands - Companies like Songyan Power, Yuanbao, and Yushu Technology are not just marketing for the Spring Festival but are strategically positioning themselves for long-term brand recognition and user engagement [69][70]. - The article emphasizes the importance of finding the right community to sustain interest and deepen user understanding of AI and robotics post-exposure [70][71]. - The future of human-machine coexistence will depend on who can effectively engage the most receptive and innovative audience [68].