机器人上春晚，卖爆了

Core Viewpoint - The 2026 Spring Festival Gala showcased a high concentration of robots from four Chinese companies, marking a significant moment for the commercialization of humanoid robots and AI technology in China [2][5][25]. Group 1: Robot Companies and Performances - Four companies, Songyan Power, Yushu Technology, Magic Atom, and Galaxy General, presented their robots at the Spring Festival Gala, providing a technology-rich experience for the audience [12][15]. - Songyan Power's robots were featured in a skit with famous comedian Cai Ming, emphasizing their affordability and accessibility, with many models priced below 10,000 yuan [18][15]. - Yushu Technology, a returning participant, showcased a martial arts performance, highlighting their advanced motion control capabilities [20][22]. - Galaxy General, valued at $3 billion, presented a touching microfilm featuring their robots, which can interact naturally with humans [22][24]. - Magic Atom demonstrated their high-dynamic bipedal robots in a musical performance, showcasing their extensive self-research capabilities [22][24]. Group 2: Commercialization and Market Impact - The participation of robots in the Spring Festival Gala serves as a critical endorsement, addressing public concerns about safety and reliability, and opening up B2B and B2C market opportunities [14][26]. - The cost of advertising during the gala ranges from 16.99 million to 44 million yuan, with individual robot performances costing over 100 million yuan, indicating the high stakes involved [12][13]. - The event is seen as a significant milestone for humanoid robots, potentially marking 2026 as a pivotal year for their commercialization [25]. Group 3: AI Integration and Competition - The integration of AI models, such as the Volcano Engine's Doubao model, into robots signifies a deep collaboration between hardware and AI, enhancing the robots' capabilities [28][31]. - Major tech companies like ByteDance and Alibaba are heavily investing in AI, with ByteDance planning to invest over 150 billion yuan and Alibaba 380 billion yuan in the next three years, indicating a fierce competition for AI dominance [57][58]. - The marketing strategies employed by these companies during the gala reflect their ambitions to establish a strong foothold in the AI ecosystem, with a focus on user engagement and long-term brand loyalty [62][64].