创业家·2026-02-20 09:32Core Viewpoint - The article discusses the challenges faced by companies in 2025, particularly the issue of insufficient domestic demand, and suggests that going overseas may be a viable solution for growth and competitiveness [4][5][6][8]. Group 1: Value Chain Going Overseas - Companies are encouraged to move their entire value chain, including products, branding, research and development, and business models, overseas rather than just exporting products [11]. - An example is provided with Miniso, which engages with its millions of private domain users to understand their preferences and rapidly implement changes [12]. - Establishing direct stores overseas helps deepen user recognition and build brand image [13]. Group 2: Collaborating with Industry Leaders - Many industry leaders are beginning to explore overseas markets, but successful expansion requires integrating complex supply chain systems [14][15]. - Tesla's Shanghai factory exemplifies this, as it operates efficiently due to the support of numerous upstream and downstream companies within a 300-kilometer radius [18][20]. - When Tesla expands to Mexico, its supply chain partners will likely follow, indicating that collaboration with leading companies can create opportunities for others [21][22]. Group 3: Leveraging Unique Advantages - Companies are finding unique advantages to succeed in overseas markets, such as cost advantages where products can be sold at double the domestic price [25][26]. - Product advantages are also highlighted, with examples like Mech-Mind Robotics, which enhances industrial robots with advanced technology for complex tasks [27][28]. - Identifying and leveraging these unique advantages can lead to successful market entries [24]. Group 4: Building Long-term Trust - The story of Pang Donglai illustrates the importance of building long-term trust through exceptional customer service and employee treatment [31][34]. - By ensuring employees are respected and valued, companies can foster a culture of listening to customer feedback, leading to improved experiences and profitability [35][36]. Group 5: Meeting the Demand for a Better Life - The article notes a shift in consumer behavior, where individuals are willing to pay for better experiences, indicating a demand for upgraded consumption [38]. - Examples include travel photography services that create new consumer needs through social influence [39][42]. - As traditional large-scale commercial opportunities diminish, there is a growing trend towards more refined and personalized business ecosystems that cater to consumers' aspirations for a better life [43][46].