第一商用车网·2026-02-21 11:56Core Viewpoint - In January 2026, the domestic pickup truck market achieved a year-on-year growth for the first time in nearly a year, despite a month-on-month decline due to market factors and policy adjustments [1][4]. Sales Performance - Total sales of pickup trucks in January 2026 reached 20,814 units, marking a year-on-year increase of 3.33% but a month-on-month decline of 18.56% [4][19]. - The top-selling brands were Great Wall (9,185 units), JMC (3,097 units), and Zhengzhou Nissan (2,989 units) [2][15]. Fuel Type Analysis - Diesel pickup sales were 14,001 units, down 12.82% month-on-month and 4.71% year-on-year; electric pickups sold 1,295 units, down 53.10% month-on-month but up 43.73% year-on-year; gasoline pickups sold 4,739 units, down 1.48% month-on-month and up 18.48% year-on-year [6][9]. - The market showed a clear divergence in performance among different fuel types, with traditional fuel vehicles declining while the electric segment continued to grow year-on-year [9][25]. Regional Sales Insights - Seven regions in China achieved sales exceeding 1,000 units in January, with notable increases in Yunnan, Xinjiang, and Guangdong [12]. - Thirteen regions experienced year-on-year sales growth, indicating a broadening consumer base for pickups across southern and southwestern areas [12]. Brand Competition - In January, only Foton among the top ten brands saw a month-on-month increase in sales, while others, including Great Wall and JMC, experienced declines [18][21]. - The market share of Great Wall fell to 44.13%, while JMC maintained 14.88% and Zhengzhou Nissan increased to 14.36% [21]. New Energy Vehicle Trends - Sales of new energy pickups totaled 1,878 units, down 58.12% month-on-month but up 52.33% year-on-year, with a significant share of pure electric models [23][25]. - The adjustment of the new energy vehicle purchase tax policy has created a temporary impact on the market, but the demand foundation for new energy pickups appears to be forming [25].