CINNO Research·2026-03-02 23:03Core Viewpoint - The article emphasizes the profound adjustments in the global industrial landscape, driven by de-globalization and complex geopolitical relationships, presenting both challenges and strategic transformation opportunities for Chinese companies in the smart terminal industry [2]. Group 1: Event Overview - AWE2026, one of the most influential exhibitions in the global home appliance and consumer electronics sector, will be held in Shanghai, adopting a "one exhibition, two zones" model [3][16]. - The total exhibition area for AWE2026 will reach 170,000 square meters, attracting over 1,200 top domestic and international companies to showcase innovations in technology and smart products [16]. Group 2: Summit Focus - The summit will cover the entire smart terminal industry chain, focusing on macro guidance, technology-driven discussions, market foresight, and core supply chain localization processes [4][5][6]. Group 3: Exhibition Zones - The New International Exhibition Zone will focus on smart home, AI appliances, and various innovative fields, showcasing over 1,000 domestic and international brands [19]. - The Eastern Hub International Business Cooperation Zone will highlight advanced technologies in consumer electronics, including AI smartphones, humanoid robots, and low-altitude economy products [21]. Group 4: Consumer Engagement - AWE2026 will launch a series of consumer promotion activities, including the "AWE Renewal Consumption Festival," which successfully drove appliance sales exceeding 2 billion yuan in the previous year [24]. - The event will also feature "AWE Live Streaming Nights," aiming to surpass the previous year's sales of over 1 billion yuan through live commerce [24]. Group 5: Forums and Discussions - AWE2026 will host a record number of high-level forums and activities, focusing on industry upgrades, new consumption trends, and technological advancements [28][29]. - The event aims to solidify its position as a global benchmark for smart living and foster international technological cooperation and economic development [29].