春节见闻④ | 从泡菜经济到睫毛之都:胶莱平原谱写的转型答卷
申万宏源研究·2026-02-20 07:01

Core Viewpoint - The article highlights the transformation of Pingdu, a city in Shandong Province, from an agricultural base to a hub of industrial innovation, particularly in the sectors of agriculture, chemical manufacturing, and beauty products, showcasing its economic growth and strategic advantages in these industries [3][4][6][9][12]. Agricultural Sector - Pingdu's agricultural foundation is strong, benefiting from fertile soil and a favorable climate, making it a significant producer of high-quality agricultural products, including the nationally recognized Majia River celery and Dazeshan grapes [4]. - The city is a major exporter of kimchi, holding over 60% of the market share in South Korea, with an annual export volume exceeding 200,000 tons [4]. - In 2024, Qingdao's vegetable planting area reached 112,000 hectares, with a total output of 7.039 million tons, highlighting the region's agricultural productivity [4]. Chemical Industry - The Qingdao New River Ecological Chemical Technology Industrial Base is one of the two major chemical parks in Qingdao, distinguished as the only "ecological" chemical park in the country, with a total investment of approximately 53 billion yuan and 84 enterprises established by May 2025 [6]. - The park is strategically located at the intersection of several economic zones, providing access to abundant natural resources, including a brine reserve of about 30 million tons and a nearby salt field of 100,000 acres [6]. - The industrial base has developed three major industry clusters, each valued at over 10 billion yuan, focusing on fine chemicals, bay chemicals, and advanced functional materials [6]. Beauty Industry - The eyelash industry in Pingdu has evolved from small-scale family workshops to a sophisticated manufacturing sector, producing 80% of China's and 70% of the world's eyelash products, with an annual output value exceeding 10 billion yuan [9]. - The industry employs approximately 50,000 to 60,000 people and has integrated advanced technologies such as 3D printing and automation, significantly enhancing production efficiency [9]. - Pingdu's beauty industry is supported by two industrial parks and has established a comprehensive digital ecosystem, contributing to its global market presence [9][12]. Economic Growth - By 2025, Pingdu's GDP is projected to exceed 101 billion yuan, with industrial output surpassing 110 billion yuan, ranking it among the top counties in Shandong Province for economic performance [12]. - The city has successfully integrated traditional agricultural practices with modern industrial advancements, creating a balanced economic landscape that fosters growth and innovation [12].

春节见闻④ | 从泡菜经济到睫毛之都:胶莱平原谱写的转型答卷 - Reportify