Core Viewpoint - Xiaomi is set to produce a new high-end smartphone named "Leitzphone" in collaboration with Leica, marking a shift from previous manufacturing by Sharp, which only sold Leica smartphones in Japan [2][4]. Group 1: Product Launch and Features - The "Leitzphone" is named after Ernst Leitz, the founder of Leica, and will be marketed globally as a high-end smartphone [4]. - The smartphone features two 50-megapixel lenses and one 200-megapixel lens, along with a manual dial for adjusting focus, shutter speed, and exposure, providing a camera-like experience [4][5]. - The starting price for the Leitzphone is set at €1999 (approximately ¥16,090), which is nearly double the price of the previous Sharp-made models [5]. Group 2: Strategic Collaboration - Leica's CEO Matthias Harsch emphasized that smartphones are seen as an extension of photography experiences rather than a threat to the camera industry, highlighting ongoing investments in mobile imaging [5]. - In the collaboration, Leica is responsible for optical technology and color science, while Xiaomi focuses on enhancing performance and processing capabilities, creating a synergistic partnership [5]. Group 3: Market Position and Future Investments - Xiaomi ranks as the third-largest smartphone manufacturer globally, following Samsung and Apple, but faces challenges in increasing the average selling price due to a high proportion of low-cost entry models [5]. - The CEO of Xiaomi announced plans to double the investment in core technologies over the next five years, reaching €24 billion, starting from 2026 [6].
小米将为徕卡生产智能手机