雷峰网·2026-02-28 00:48Core Viewpoint - The core viewpoint of the article is that Li Auto is shifting its sales assessment from a sole focus on sales volume to emphasizing user reputation and service quality, through the introduction of the "Store Partner Program" aimed at enhancing store management capabilities in response to increasing market competition [1][2]. Group 1: Store Partner Program - The "Store Partner Program" is not a franchise model but an incentive mechanism for frontline store managers, aimed at improving store operational capabilities [2]. - The program represents a shift in the sales power structure, decentralizing authority to store levels, with store managers now responsible for overall store performance [4]. - This change allows frontline stores greater autonomy in decision-making and direct participation in profit sharing, with the goal of placing knowledgeable individuals in key positions to manage stores effectively [5]. Group 2: Market Context and Competition - The initiation of this program is closely related to changes in the market environment, where competition has shifted from product differentiation to channel and operational efficiency [6]. - The competition among car manufacturers is increasingly about store management capabilities rather than just product features [7]. - Li Auto aims to enhance the cohesion and effectiveness of its frontline teams through this program, allowing outstanding individuals to share in the operational success [7]. Group 3: Store Network Optimization - Li Auto is also optimizing its offline store network, having closed underperforming stores and opened new comprehensive stores in certain cities [8]. - The new store strategy emphasizes matching suitable managers with store locations, ensuring that operational responsibilities are aligned with the right personnel [8]. Group 4: Future Product Cycle - The launch of the "Store Partner Program" is aligned with Li Auto's upcoming product cycle, with several new models expected to be released by 2026 [8]. - The goal of the organizational adjustment is not only to boost sales but also to ensure that frontline stores possess sustainable operational capabilities, making them crucial connection points between the brand and users [8][9].