一周新消费NO.348|中粮可口可乐在四川全球首发可口可乐益生元汽水;汇源推出福禄寿禧马年限定款100%果汁
新消费智库·2026-03-01 13:03

New Product Launches - COFCO Coca-Cola launched the world's first probiotic soda in Sichuan, featuring over 5000mg of probiotics per bottle, with a focus on health and zero sugar and calories [2][4] - Huiyuan introduced a limited edition 100% fruit juice series for the Year of the Horse, featuring traditional Chinese art on the packaging and four classic flavors: orange, peach, apple, and grape [4] - Lianhua Foods launched a new tomato-flavored compound juice drink, made from non-GMO tomatoes, with a 100% juice content and ≥60% tomato juice [5] - Heinz introduced a tomato ketchup-flavored ice cream in Chile, targeting the growing trend of sweet and savory combinations [7] - Jasmine Milk Tea collaborated with the mobile game "Onmyoji" for a promotional campaign across 1,000 stores, enhancing consumer engagement [8] Industry Events - Nongfu Spring unveiled a new electrolyte drink in 550ml bottles, available in grapefruit and lemon flavors, each containing over 500mg of electrolytes [14] - Wanglaoji launched a customized can in collaboration with a popular song, enhancing brand visibility [14] - Nestlé introduced a new tea product, "Fragrant Lemon Tea," made from a blend of Yunnan black tea and Zhejiang green tea [16] - Sam's Club launched a new juice drink, "Pink Lemon Mint," designed to refresh and cleanse the palate [16] Investment and Financing Trends - eBay announced the acquisition of Depop for approximately $1.2 billion, expected to complete by Q2 2026 [21] - Arla Foods plans to invest €300 million (approximately 2.4 billion RMB) in a Swedish factory to increase cheese production capacity by 2030 [23] - Cristiano Ronaldo invested $7.5 million to acquire a 10% stake in Herbalife's subsidiary [24] - Japan's Nichirei Foods announced an investment of over $100 million to build a new frozen food factory in Arkansas, aiming to expand its North American business [25] - NineSight secured over $300 million in financing, achieving a valuation exceeding 10 billion RMB, marking a significant milestone in the autonomous driving logistics sector [27]

一周新消费NO.348|中粮可口可乐在四川全球首发可口可乐益生元汽水;汇源推出福禄寿禧马年限定款100%果汁 - Reportify