研报 | 存储器涨价冲击供应链，预估2026年全球手机面板出货年减7.3%

Core Insights - The article highlights a significant decline in global smartphone panel shipments for 2026, projected at approximately 2.14 billion units, a decrease of about 7.3% from 2.31 billion units in 2025, marking the end of a growth cycle that began in 2023 [2][4]. Group 1: Market Dynamics - The smartphone panel procurement in 2026 is adversely affected by weak new device shipment momentum, with second-hand market support limited due to high storage costs and difficulties in acquisition [4]. - The market is experiencing a shift in competition, with high-end panels becoming stronger, mid-range transitioning, and low-end remaining stable. AMOLED panel shipments are expected to increase from 41.2% in 2025 to 43.2% in 2026, while LTPS LCD's market share is forecasted to shrink from 4.4% to 2.5% [4]. Group 2: Pricing and Cost Management - Smartphone brands may pass some of the increased costs from storage components to consumers while also engaging in aggressive supply chain cost management, including negotiating lower prices with panel suppliers [6]. - The pricing trend for LCD panels, particularly for mid to low-end models, is expected to decline significantly due to weak demand and inventory adjustments, while even AMOLED panels may face pricing challenges due to conservative procurement strategies and price wars among manufacturers [6].