创业家·2026-03-05 10:39Core Viewpoint - The article discusses the challenges faced by companies in 2025, particularly the issue of insufficient domestic demand, and suggests that going overseas may be a viable solution for growth and survival in a competitive market [4][5][6][8]. Group 1: Value Chain Going Overseas - Companies are encouraged to move their entire value chain, including products, branding, research and development, and business models, overseas rather than just exporting products [11]. - An example is provided with Miniso, which engages with its millions of private domain users to understand their preferences and rapidly implement changes [12]. - Establishing direct stores overseas helps deepen user recognition and build brand image [13]. Group 2: Collaborating with Industry Leaders - Many industry leaders are beginning to explore overseas markets, but successful expansion requires integrating complex supply chain systems and collaborating with local partners [14][15]. - Tesla's Shanghai factory exemplifies this, as it operates efficiently due to the support of numerous upstream and downstream enterprises within a 300-kilometer radius [18][20]. - When Tesla expanded to Mexico, it took its supply chain partners along, highlighting the importance of collaboration in international ventures [21][22]. Group 3: Leveraging Unique Advantages - Companies are finding unique advantages to succeed in overseas markets, such as cost advantages where products can be sold at double the domestic price [25][26]. - Product advantages are also highlighted, with examples like Mech-Mind Robotics, which enhances industrial robots with advanced technology for complex tasks [27][29]. - Identifying and leveraging comparative advantages can lead to successful international ventures [24]. Group 4: Building Long-Term Trust - The story of Pang Donglai illustrates the importance of building long-term trust through exceptional customer service and employee treatment, leading to a loyal customer base [31][34]. - Employees who feel respected are more likely to engage with customer feedback, creating a cycle of trust and satisfaction [34][36]. Group 5: Meeting Aspirations for a Better Life - The article notes a shift in consumer behavior, where individuals are willing to pay for enhanced experiences, indicating a demand for services that cater to these aspirations [38][39]. - An example is provided of a travel photography service that became popular among retirees, demonstrating how consumer needs can be activated through effective marketing [40][42]. - As traditional large-scale business opportunities diminish, there is a growing trend towards more refined and personalized business ecosystems that cater to individual desires for a better life [43][46].