汇聚顶尖智慧，缔结战略同盟——广药集团组建品牌战略咨询专家智库

Core Viewpoint - Guangzhou Pharmaceutical Group has taken a significant strategic step by establishing a "Brand Strategy Committee" and forming a "Brand Strategy Consulting Expert Think Tank" to enhance its brand building efforts, aiming to become a world-class enterprise during the "14th Five-Year Plan" period [1][4]. Group 1: Strategic Initiatives - The establishment of the Brand Strategy Consulting Expert Think Tank marks a transition from "top-level design" to "comprehensive implementation" in brand building, leveraging external expertise for long-term brand development [4]. - The think tank consists of ten top experts from various fields, creating a high-level intellectual matrix that covers the entire brand construction chain [6]. Group 2: Expert Contributions - Key members of the think tank include Zhang Guohua, who provides policy support, and media representatives like Xu Wei and Peng Haowen, who will help connect domestic and international markets [8]. - Academic leaders such as Ding Junjie and Zhang Zhian will offer theoretical foundations for brand management, while experts like Xu Youjie will integrate ESG principles into the brand's core [9][10]. Group 3: Brand Strategy Framework - The "1+6" brand strategy management framework includes a comprehensive brand strategy plan and six strategic initiatives, which will be supported by the think tank's experts [12][14]. - The establishment of the "National Advertising Research Institute Brand Demonstration Construction (Guangzhou) Practice Base" will facilitate the transformation of research outcomes into practical applications [14]. Group 4: Collaborative Ecosystem - The collaboration between the think tank, the newly launched "Guangzhou Pharmaceutical Brand Academy," and strategic partnerships with major media platforms aims to enhance brand management capabilities and foster a culture of innovation [15][16]. - This ecosystem will not only support immediate brand strategy implementation but also lay a solid intellectual foundation for the company's long-term sustainable development [19].