泡泡玛特新IP遇冷？知情人士回应

Core Viewpoint - The recent performance of new IPs from Pop Mart, including Supertutu and Merodi, has been underwhelming, with sales significantly lower than other popular IPs released during the same period. However, insiders suggest that the sales performance aligns with expectations, indicating a long-term cultivation approach is necessary for IP success rather than short-term hype [1][8]. Group 1: New IP Performance - The new IP Merodi, launched on February 26, had a lackluster market response, with only over 2,000 sales in its first week, and its secondary market prices showed depreciation [3][6]. - Supertutu, released on January 1, also experienced poor sales, with its secondary market prices nearly halving [6][8]. - The contrasting success of another new product, Angry Molly, which sold out quickly and saw some secondary prices soar above 2,000 yuan, highlights the variability in IP performance [6]. Group 2: Long-term IP Strategy - Industry experts emphasize that true super IPs require long-term development and cannot be judged solely on initial sales figures. Successful IPs are built on quality design, efficient operations, and sustained investment [4][8]. - Pop Mart is transitioning from a reliance on single IPs to a multi-IP ecosystem, which is seen as a necessary evolution for the company [1][8]. Group 3: Future Outlook and Expansion - Pop Mart is accelerating its new IP launches, with the announcement of a new IP "Key A" set for March 13, indicating a rapid increase in new product introductions [9]. - The company is also focusing on international expansion, with plans to establish a European headquarters in London and open multiple stores across the UK, aiming for significant overseas revenue growth by 2026 [10][11][13].