2025年国内TV市场量额双降，Mini LED TV渗透率增至32.6%

Core Insights - The domestic TV market in China is expected to experience a decline in both sales volume and revenue in 2025, with Mini LED TV penetration increasing to 32.6% [2] Group 1: Global LCD TV Panel Trends - The global LCD TV panel shipment volume is projected to show a downward trend from Q1'22 to Q1'26 [3] - Monthly price changes for LCD TV panels are anticipated from February 2025 to February 2026 [3] Group 2: Domestic TV Market Sales Trends - Quarterly sales volume trends for the domestic TV market are forecasted from Q1'24 to Q4'25 [3] - Quarterly sales revenue trends for the domestic TV market are also projected from Q1'24 to Q4'25 [3] Group 3: Pricing Trends - Monthly average price trends for the domestic TV market are expected from January 2024 to December 2025 [3] Group 4: Brand Performance - The ranking of brand sales volume in the domestic TV market for 2025, along with year-on-year comparisons, is provided [3] - The ranking of brand sales revenue in the domestic TV market for 2025, along with year-on-year comparisons, is also included [3] Group 5: Size Segment Trends - Sales volume share trends for various size segments in the domestic TV market are forecasted from Q1'24 to Q4'25 [3] - Average price trends for different size segments in the domestic TV market are projected from Q1'24 to Q4'25 [3] Group 6: Mini LED and OLED Sales - Sales performance of Mini LED TVs in the domestic market is analyzed for the period from Q1'24 to Q4'25 [4] - Sales performance of OLED TVs in the domestic market is also examined for the same period [4]